It’s more than just a home.

Whatever your real estate needs, Watermark Properties Group is the right 30A luxury real estate group to guide you through the home-buying or selling process to help you achieve the lifestyle you deserve.

Watermark Properties Group is committed to focusing on your real estate goals as an investment into the luxurious lifestyle that 30A has to offer. Becoming part of this unique Florida gulf community starts with the home, and Watermark Properties Group’s personable team of excellent negotiators will help navigate through every step of the real estate process so you can successfully close on a beach property that achieves your goals. The Watermark Properties Group experience involves simplicity, transparency, and devotion to your individual real estate needs. With our approach, we look forward to partnering with you and leading you to prosperous buying and selling ventures that contribute to your lifestyle of luxury on the scenic Emerald Coast.


Russell Franchi, Director

Client Highlights

Read about customer experiences from working with us toward real estate success.

I was looking to buy a second home in Florida and reached out to Russell for assistance. I’ve known him on a personal level for many years but had never worked with him on a professional level. After the experience I had with him professionally I cannot imagine using anyone else for my real estate needs moving forward…

Raquel R.

Working with Russ was a pleasure and we would not hesitate to do so again. Buying our first home was a stressful process and Russ worked hard to prepare us adequately along the way and quickly eased any pressure point that came about…

Janet L.

Working with Russell and his team on several buy/sells has been absolute pleasure. Buying and selling a home can be a pretty stressful undertaking, but when working with Russell, you don’t feel anything but taken care of and you know you will be respected and listened to…

James S.

Featured Communities

Explore 30A’s notable beach communities to find what will best suit your lifestyle aspirations.








View some of the featured properties from various Emerald Coast neighborhoods that Watermark Properties Group proudly represents in the market.

The 30A Luxury Real Estate Group For You

We understand how intimidating and overwhelming the real estate process can seem on both the buying and selling side. Our team is here to assist your personal needs to make every step smooth, clear, and successful. We have our own plan to help make the most of your buying or selling experience as part of your larger lifestyle.



To start your individual real estate process, contact us by phone or email.



Communicate with us your real estate and lifestyle needs and goals with us to help us get to know you better.



Actively involve yourself in the process with the team to reach success and enjoy your lifestyle achievements!